Book marketing for authors who would rather be writing
Marketing a book is slow work done well: a retailer page that converts, a list of readers who have asked to hear from you, and a launch plan that does not depend on luck. We help you build all three.
Retailer page, categories and keywords
Author website and email list
A launch plan with honest expectations
Your book, available on
Amazon
Kindle
Barnes & Noble
Kobo
Apple Books
Google Play Books
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Tell us about your book. A publishing specialist will reply within one working day.
About This Service
Visibility is built, rarely bought
Few books sell because of a single clever campaign. They sell because the cover and description match what readers are looking for, because early reviews appear, and because the author keeps showing up where their readers already are.
We start with the unglamorous foundations: a clear description, the right categories and seven well-chosen keywords. Then we build outward with an author site, a newsletter sign-up, advance-reader outreach and, where it makes sense, paid ads on a modest test budget. We will not promise sales figures, and we do not buy reviews, which retailers prohibit.
Description, categories and keyword research
An author website with a newsletter sign-up
Advance reader copy (ARC) outreach
A social and advertising plan scaled to your budget
Why Credo
Why Authors Choose Our Book Marketing
Start where readers look
Fixing the retailer page often helps more than any outside promotion.
Build a list you own
An email list is the one audience no platform can take away.
Straight about results
We tell you what is realistic for your genre and budget.
No, and be wary of anyone who does. We can improve what is within our control, such as presentation, targeting and consistency, but sales depend on the book, the market and time.
Ideally two to three months before release, so there is time to gather advance reviews and build a small audience. We also support books that are already on sale.
Never. Amazon and other retailers prohibit paid reviews and remove them, sometimes along with the account. We help you find genuine reviewers through advance copies and review services that follow the rules.
The ones where your readers already are, and no more than you can keep up. Non-fiction authors often do well on LinkedIn, fiction authors on Instagram, TikTok or Facebook groups. We help you pick one or two.
Hi, I’m Ava from Credo Publisher. I can help with book cover design, editing, formatting, publishing and marketing, or connect you with a specialist. What are you working on?